Pharma Launch Secrets Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix
5 snips
Sep 28, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 3min
What Are Peer-to-Peer Programs?
02:37 • 2min
What Are the Most Common Buckets of Peer-to-Peer Engagement?
04:25 • 2min
COVID, What Are the Trends Going?
06:40 • 5min
What's the Future of on-Demand Content?
11:37 • 4min
How Do I Deliver Personalized Content?
15:40 • 4min
What's the Right Mix Between Content and Product Related Content?
19:13 • 4min
How Can Pharma Leverage Peer to Peer Programs to Increase Trust?
23:26 • 3min
Is Q&A a Must for Pharma?
26:01 • 3min
How Do You See Smaller Companies Moving Faster in This Space?
29:00 • 5min
What's Your Favorite Industry Buzzword in 2022?
33:56 • 2min
What's Your Go to Song When You Feel Stressed Out?
36:06 • 4min