Pharma Launch Secrets

Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix

Sep 28, 2022

40:26

Creator website

Episode guests

Andrew Willmer

Highlights

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Episode notes

Different Types of Peer-to-Peer Programs in Pharma

01:33

Is Q&A a Must for Pharma?

02:58

What Are Peer-to-Peer Programs?

01:48

What's the Right Mix Between Content and Product Related Content?

04:13

Introduction

3min

What Are Peer-to-Peer Programs?

2min

What Are the Most Common Buckets of Peer-to-Peer Engagement?

2min

COVID, What Are the Trends Going?

5min

What's the Future of on-Demand Content?

4min

How Do I Deliver Personalized Content?

4min

What's the Right Mix Between Content and Product Related Content?

4min

How Can Pharma Leverage Peer to Peer Programs to Increase Trust?

3min

Is Q&A a Must for Pharma?

3min

10.

How Do You See Smaller Companies Moving Faster in This Space?

5min

11.

What's Your Favorite Industry Buzzword in 2022?

2min

12.

What's Your Go to Song When You Feel Stressed Out?

4min

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Andrew Willmer, EVP of Strategy and Innovation at Symbiotix.

They cover:

What are the three most common forms of P2P programs?
Why are short clinical pearls coming from a trusted voice, delivered in a personalized way, the future of HCP engagement?
What is one feature that HCPs request for virtual, real-time, and on-demand P2P engagement programs?

Subscribe here:

And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Andrew Willmer: https://www.linkedin.com/in/andy-willmer-7bb5071/
Symbiotix: https://www.symbiotix.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/

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Pharma Launch Secrets

Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix

Episode guests

Different Types of Peer-to-Peer Programs in Pharma

Is Q&A a Must for Pharma?

What Are Peer-to-Peer Programs?

What's the Right Mix Between Content and Product Related Content?

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights