Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix
Pharma Launch Secrets
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How Can Pharma Leverage Peer to Peer Programs to Increase Trust?
Co-founder and CEO of KLL says pharma is going through an interesting time. Trust, communication are two great principles that we all operate in life with candor and honesty being a critical part of that. "We face every day a real challenge of how do you bring that clinical opinion," he adds.
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