Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix
Pharma Launch Secrets
00:00
What's the Right Mix Between Content and Product Related Content?
There's also a lot of talk about, let me talk about content right. So what's the right mix between these easily at content versus product related content. How do you see the role and the balance of those two types of content playing out in what doctors want? And what is the term scientific activation that I know you guys use at symbiotic. How does that connect to this topic.
Transcript
Play full episode
