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Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix

Pharma Launch Secrets

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Is Q&A a Must for Pharma?

The ability to have Q&A as a feature, whether it's delivered virtual real time, or on demand is critical. We're looking at multiple different ways of doing both streaming and online after the moment,. FAQs being available as responses so that we can address many of those questions in a compliant way. The one piece that always comes back is, I'd like to have the Ask the Expert button.

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