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Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix

Pharma Launch Secrets

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How Do You See Smaller Companies Moving Faster in This Space?

Smaller companies and biotic first time launchers are moving faster in this space, larger companies like some of the examples of programs being done well. We're seeing also some large bands I'm working with on a program right now with with one of the world's largest farmers that brings physicians together to engage with each other on a case review. There are some great little branded approaches in technology that are emerging today. Some are coming from from larger technology companies that are deploying new approaches towards older technology such as COVID.

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