What's the Future of on-Demand Content?

Doctors are looking for clinically relevant information. They're looking for what is the key part of branded information that is relevant to me right now. And then, thirdly, they are looking for all sorts of different media. We have to consider an omni-channel approach to learning engagement. This makes a challenge for farmer, obviously, and it makes a challenges for all of us in peer-to-peer communications.