Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix
Pharma Launch Secrets
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What Are Peer-to-Peer Programs?
Peer-to-peer programs are bringing together clinical peers to talk to one another. One of the critical things that I think we've seen emerging is this desire, demand for expert experience in content that's delivered. A lot of it as well is reflective of the shift in pharma communications and marketing to need to deliver a more detailed and clinical background to information.
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