How Do I Deliver Personalized Content?

It's almost like, you know, I remember when Netflix actually added that feature and everyone is like super happy because they're on-day travel. So there's a additional layer of convenience. And now all of the platforms basically have it. It kind of really resembles how we are all living as consumers and doctors are also consumers like the Just mentioned. But those kind of several places where I go to consume content, all kind of know what I want, when I want it delivered in a personalized way. Now, one of the key challenges there is personalization.