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Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix

Pharma Launch Secrets

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What Are the Most Common Buckets of Peer-to-Peer Engagement?

There's emerged to be three buckets of peer-to-peer engagement. The speaker program like event, one expert speaking to many or a group of clinical individuals that is supported through pharma. Third part has more become the recorded delivery or on-demand delivery of content. Underpinning all of that is a lot of pharma support of building the right content and approach towards expert and peer engagement.

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