Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix
Pharma Launch Secrets
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COVID, What Are the Trends Going?
There are three ways to deliver peer-to-peer programs: in person, online or on the mat. In COVID, there was a dramatic shift to virtual or on-demand content. There's been a little bit of digital fatigue as doctors look for true personal engagement. Underpinning all of that is this demand for personal expert information experience.
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