Pharma Launch Secrets

First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL

Oct 26, 2022

39:15

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Episode notes

Introduction

3min

The Differences Between First-in-Class Launches and Me?

4min

The Challenges of Launching a New Concept

2min

The Conflict Between Psychiatry and Neurology

5min

How to Get the Attention of Providers That Say Yes to Virtual Calls

2min

The Importance of Virtual Interactions in Pharma

4min

The Role of Content Beyond the iPad Content

5min

The Importance of Branded Content in the Post-Covid World

3min

The Future of Speaker Programs

4min

10.

The Role of Farmer in Peer Consults

5min

11.

How to Be a Contemporary Version of the Industry

3min

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL.

They cover:

How are first-in-class launches distinct from me-too launches?
Why is it so hard to access HCPs and launch products successfully?
What are the opportunities for 1st-time launchers to have successful launches despite reduced access to HCPs?
Will pharma encourage or discourage peer-to-peer scientific exchange online?

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And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Frank Dolan: https://www.linkedin.com/in/frankfdolan/
ARSENAL: https://arsenal-advisors.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/