Pharma Launch Secrets First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL
Oct 26, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 3min
The Differences Between First-in-Class Launches and Me?
03:26 • 4min
The Challenges of Launching a New Concept
07:18 • 2min
The Conflict Between Psychiatry and Neurology
09:30 • 5min
How to Get the Attention of Providers That Say Yes to Virtual Calls
14:01 • 2min
The Importance of Virtual Interactions in Pharma
15:32 • 4min
The Role of Content Beyond the iPad Content
19:36 • 5min
The Importance of Branded Content in the Post-Covid World
24:18 • 3min
The Future of Speaker Programs
27:41 • 4min
The Role of Farmer in Peer Consults
31:19 • 5min
How to Be a Contemporary Version of the Industry
35:58 • 3min