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First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL

Pharma Launch Secrets

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The Role of Farmer in Peer Consults

Do you think that farmer will encourage more those peer-to-peer interactions online or simply try to switch off the comments or switch off any interaction? That's a great question. There is a way. Your prognosis for that, do you think you had a crystal ball? It might have to be under level of comfort for our brand but to turn it back on just isn't a tactic.

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