The Role of Content Beyond the iPad Content

Sales reps are like 64% of executive things that's number one source and then doctors will like saying 4%. I forgot the exact question but I think it was how do you access new scientific information as a way of discovering new treatments. The content has got to get as far to the edge of personalization that you can take that content. And there is a huge move towards video. Having this content in other formats, such as snackable video is huge, huge opportunity.