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3min chapter
First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL
Pharma Launch Secrets
How to Be a Contemporary Version of the Industry
Frank F. Dolan: What's your favorite industry buzzword of the year 2022? He says his morning shower music is a playlist by the Ratback. The best book he has read in the last 12 months was Snow Leopard by category pirates. His advice for anyone just starting out in pharma marketing would be to make content with your community.
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