The Importance of Branded Content in the Post-Covid World

How do doctors want to engage in this post-COVID world? It doesn't matter what we like or don't like love or don't love. And everything you said is becoming, the message is becoming loud and clear. So if you were launching a product today and you want to start with content, would you start with branded or unbranded? We've always relied as an industry on leveraging opinion leaders to help shape and share our stories.