2min chapter

Pharma Launch Secrets cover image

First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL

Pharma Launch Secrets

CHAPTER

How to Get the Attention of Providers That Say Yes to Virtual Calls

If we have a fair amount of virtual calls that look to be a permanent part of our future, how do you get the attention of providers? If I don't know this drug ... why should I say yes to that calendar hold? And then the third layer of complexities is if we have access problems.

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