5min chapter

Pharma Launch Secrets cover image

First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL

Pharma Launch Secrets

CHAPTER

The Conflict Between Psychiatry and Neurology

In a post-COVID environment, the market shaping is even harder. The traditional channels we are used to are compromised. Access to providers generally is inhibited. And total face-to-face activity is still down in our current environment.

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