4min chapter

Pharma Launch Secrets cover image

First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL

Pharma Launch Secrets

CHAPTER

The Future of Speaker Programs

With more scrutiny, it's becoming more uncomfortable for providers to attend. I think speaker programs falls into that category of a few heritage bioforma approaches. We're trying to create a peer-to-peer environment with healthcare professionals who may be able to ideate with one another and or hear from someone that has credibility so they can do things better.

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