Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change

Noah Workman, an expert in content strategy and activation, discusses the benefits of modular content for international pharma launches, the power of video in driving HCP behavior change, and AI technologies that can accelerate content development. The podcast also explores the value of curiosity in the healthcare content industry and the role of modular content in understanding emotions.