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In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.
They cover:
- How can modular content help with international launches, faster and more cost-effective MLR review, as well as a higher impact for each channel?
- Where should a pharma executive even start when thinking of developing a new piece of content?
- Why is video a great format for driving new HCP behavior and product adoption?
- What are the three AI-related technologies that can unlock exponential growth in content developed by the pharma industry?
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About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
