Pharma Launch Secrets

The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX

Mar 1, 2023

37:11

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.

They cover:

What is Customer Experience (CX), and why are most pharma companies building CX teams?
Why is CX powerful when it comes to HCP behavior change?
What can pharma learn from Disney regarding content and use of data?

Subscribe here:

Apple: https://apple.co/3micGmF
Google Podcasts: https://bit.ly/3PUds6T
Spotify: https://spoti.fi/3M78XCC
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Mark Makuch: https://www.linkedin.com/in/markmakuch
- Havas Health CX: https://havascx.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/