Bridging the Pharma-Startup Gap

Naomi Fried, founder and CEO of Farmstars, discusses the need to bridge the gap between startups and pharmaceutical companies. Many startups have great ideas that could benefit pharma, but they struggle to effectively communicate their value proposition. Fried emphasizes the importance of startups understanding pharma's needs and challenges, and tailoring their solutions accordingly. One of the key mistakes startups make is not articulating their pharma value proposition, which puts the burden on pharma to figure out how the solution fits their needs. Fried also highlights the differences in approach between startups and pharma in terms of innovation, risk appetite, and timing. The goal of Farmstars is to facilitate a constructive collaboration between startups and pharma, so that they can overcome these differences and work together to drive innovation in the pharmaceutical industry.