Pharma Launch Secrets “Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk
Aug 30, 2023
30:34
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In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
They cover the following topics:
In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.
They cover the following topics:
- Why is there no “Zoom fatigue”, only bad content?
- Starting with trust: Replacing the medical education mindset of “give, give, give”
- Content marketing: a new and different discipline from what pharma is used to
- Competition of attention: How pharma’s video content competes with TikTok, Instagram, and busy lives
- Professors in the hot seat: Initiative that married short-form content, interview format, and entertainment to produce engaging content fast
- Is shorter video content the key to getting faster MLR reviews?
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Connect with the host and guest here:
Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Jens Øllgaard: https://www.linkedin.com/in/jensoell
Novo Nordisk Website: https://www.novonordisk.com
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/