US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

In this episode, Kelly Millett, SVP and Head of Health Strategy at Havas Media Network, shares her extensive expertise in healthcare marketing. She discusses the evolution of media strategies, advocating for a trust-based adoption funnel over traditional methods. Kelly highlights the importance of deep audience targeting for both healthcare professionals and patients. The conversation explores the shift toward digital channels, the role of medical societies in fostering trust, and the complex interplay of AI in advertising, emphasizing the need for meaningful engagement.