Pharma Launch Secrets

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

Aug 16, 2023

37:43

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics:

Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs?
Old vs new media approach: The content, context, and connection to drive behavior change
Deep audience targeting: Can you target both HCPs and patients with extreme precision in 2023 and beyond?
Content: How to choose the right type of content to use for each HCP segment?
The massive shift in pharma channels: Digital vs. non-digital trends and when to use endemic and non-endemic channels to reach HCPs?
Chat GPT, AI, and Ads: Are there more opportunities or threats?
Data: 1st party vs 3rd party, moving away from the impression and towards value exchange

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And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Kelly (Lundquist) Millett: https://www.linkedin.com/in/kelly-millett
Havas Media Network Website: https://havasmedianetwork.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

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If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/