US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch
Pharma Launch Secrets
Navigating Advertising Complexity
This chapter explores the dual objectives of advertising—awareness and conversion—while examining the impact of technologies like programmatic advertising and AI. The discussion underscores the importance of first-party data and meaningful audience engagement in shaping a cohesive omni-channel marketing experience in a cookie-less world.
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