Pharma Launch Secrets
Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
Jun 21, 2023
45:34
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:
- What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?
- Why is CDP vital to personalizing HCP interactions both digitally and in person?
- First-party data versus third-party data: pros and cons and how to think about both data sources?
- Why is first-party data the “connective tissue” for HCP behavior and represents the foundation for pharma CDPs?
- HCP registration versus no-registration: what’s the value of registration, and should pharma companies insist on it?
- “No-see HCPs:” How can Content + CDP help engage and educate this HCP segment?
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Nirmal Vemanna: https://www.linkedin.com/in/nirmal-vemanna-a47b175/
- Tealium Website: https://tealium.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
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