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How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard

Pharma Launch Secrets

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The Power of Video in a Business Context

This chapter discusses the importance and benefits of using video content in a business context. It highlights how video can educate, engage, evoke emotions, demonstrate empathy, and establish trust with audiences. The speakers emphasize the potential of video in marketing and sales, as well as its ability to scale conversations and reach a wider audience.

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