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In this episode, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard.
They cover:- 4 Es of video: Why is video the future business driver?
- Why do customers today prefer to see a video than talk to someone in-person?
- How can regulated industries get away from the “but we are regulated” excuse and use more video in their marketing?
- Why is YouTube NOT the right place for life-science companies to host and stream video content?
- Is there more value in recording videos in fancy studios versus recording remotely?
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About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
