B2B Growth
The 4 Best Top of Funnel Marketing Tactics
Aug 20, 2024
Unlock the secrets of top-of-funnel marketing! Discover why video podcasts are revolutionizing audience engagement and establishing brands as thought leaders. Learn how original research can create compelling reports that resonate deeply. Find out why companies often misstep with newsletters and how to turn them into key assets by focusing on subscriber strategy. Engage with curated industry news to boost credibility and foster essential relationships. Don't miss these vital tactics for growing your business!
29:08
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Quick takeaways
- Social media is essential for top-of-funnel marketing by enabling brands to connect with audiences through engaging and valuable content.
- Original research establishes trust and thought leadership in the B2B space, generating leads and enhancing content sharing opportunities.
Deep dives
The Importance of Social Media
Social media is highlighted as the top tactic for top-of-funnel marketing due to its extensive reach and potential for engagement. It allows brands to connect with a broad audience by creating entertaining and educational content that captivates potential customers. The shift from follower count as a primary metric to engagement-driven metrics demonstrates the platform's evolution, where content quality can lead to viral success regardless of a brand's follower base. This emphasizes the necessity for businesses to understand strategic content creation rather than merely promoting their products.
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