B2B Growth The 4 Best Top of Funnel Marketing Tactics
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Aug 20, 2024 Unlock the secrets of top-of-funnel marketing! Discover why video podcasts are revolutionizing audience engagement and establishing brands as thought leaders. Learn how original research can create compelling reports that resonate deeply. Find out why companies often misstep with newsletters and how to turn them into key assets by focusing on subscriber strategy. Engage with curated industry news to boost credibility and foster essential relationships. Don't miss these vital tactics for growing your business!
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Social Media for Top-of-Funnel Marketing
- Leverage social media for wide brand reach and direct customer engagement.
- Create entertaining and educational content to grow affinity and attract potential customers.
The Power of Content over Followers
- The current algorithm prioritizes content quality over follower count.
- Create great content with a strong hook to reach a wide audience, regardless of followers.
Effective Social Media Strategies
- Focus on providing value and addressing customer problems on social media.
- Avoid overly promotional content and prioritize education and entertainment.