Harnessing Video Podcasts for Marketing Success

This chapter explores the role of video podcasts as an effective top-of-funnel marketing tactic, showcasing how brands like Wistia and HubSpot leverage original research in their strategies. It emphasizes the importance of creating engaging content that provides value while effectively measuring success through various metrics beyond just YouTube. The chapter highlights tactics for optimizing video podcasts and encourages a multifaceted approach to audience engagement across platforms.