B2B Growth
The LinkedIn Strategy You Should Steal in 2024
Aug 13, 2024
Discover how to transform your team's LinkedIn profiles into effective marketing tools. Learn about the shift towards personal content over company pages and how community engagement can drive authenticity. Overcome reluctance among team members with structured posting strategies. Explore actionable tips to maximize visibility and leverage individual strengths for consistent engagement. Dive into creating impactful content that resonates and fosters trust within your industry.
21:08
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Quick takeaways
- Empowering individual team members to leverage their LinkedIn profiles as personal distribution channels significantly enhances brand visibility and engagement.
- Defining content focus and providing specific taglines for team members streamlines content creation and fosters consistency in messaging.
Deep dives
Empowering Team Members as Distribution Channels
Empowering individual team members to act as distribution channels for content is a key strategy for enhancing brand visibility and engagement. Emphasizing the personality and expertise of employees through their personal LinkedIn profiles is more effective than using company pages, as personal profiles tend to drive significantly more impressions and engagement. For example, brands benefit from individual voices, which foster authenticity and trust while enhancing brand affinity. By supporting team members through community encouragement and shared wins, organizations can create an environment where employees feel motivated to participate in content sharing.
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