B2B Growth Busy Execs CAN Create Content (5 Easy Habits)
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Oct 8, 2024 Busy executives can break free from time constraints and engage in content creation. Discover practical strategies like habit stacking to integrate content seamlessly into daily routines. Learn how to utilize quick communication tools like Slack for sharing insights. The benefits of building a content bank are highlighted, boosting thought leadership and industry relevance. Explore collaboration techniques with marketing teams and the role of AI in simplifying content production for leaders.
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Mindshare over Followers
- Executive content creation isn't just about gaining followers.
- It's about building mindshare and becoming part of someone's day one list.
Scheduling Executive Content Creation
- Schedule 30-minute monthly meetings with the executive assistant, not the executive.
- Prepare questions for social content; this bypasses convincing the executive and ensures consistent output.
Leveraging Slack for Content Capture
- Create a dedicated Slack channel for the executive to share quick notes and ideas.
- This allows them to capture thoughts without worrying about formatting; the content marketer refines them later.