B2B Growth The State of Video Podcasts
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Nov 12, 2024 Discover the future of video podcasting, where personality-led shows are dominating the airwaves. Dive into how YouTube’s algorithm can supercharge your reach and position your content for success. Explore the vital role of storytelling and niche content in B2B, and learn why integrating video might be essential for breaking into the top tier of podcasts. Uncover the importance of consistency and the transformative potential of AI in enhancing your audio and video production.
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Video Podcast Preference
- 70% of people now prefer watching podcasts over listening.
- Less than 20% of podcasters currently use video, presenting a significant opportunity.
Content over Video
- Prioritize having a strong premise and idea before adding video.
- Simply adding video to bad content won't make it successful.
YouTube as Top Podcast Platform
- YouTube overtook Spotify as the top podcast discovery platform in 2024.
- Many shows on YouTube are still audio-only, despite being a video platform.