3min chapter

B2B Growth cover image

The State of Video Podcasts

B2B Growth

CHAPTER

Intro

This chapter discusses three pivotal trends transforming the podcasting landscape in the B2B sector, including the rise of personality-driven content, the impact of the YouTube algorithm on growth, and the need for video integration. Drawing on research from the top 150 podcasts, it also analyzes the competitive dynamics within the broader content creation industry.

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