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The State of Video Podcasts

B2B Growth

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Evolving Podcasting Landscape: Video vs. Audio

This chapter examines the rise of video content in the podcasting realm, particularly within the business sector. It contrasts personality-led and premise-driven shows while also discussing the impact of branded podcasts on brand awareness. The speakers highlight the importance of engaging storytelling and the challenges faced by audio-only formats in a rapidly digitizing world.

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