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The State of Video Podcasts

B2B Growth

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The Power of Video Podcasting in B2B

This chapter explores the significance of expertise and storytelling in B2B video podcasting, emphasizing the need for creators to cater to specific audiences seeking solutions. The conversation reveals that while interview formats are common, engaging audiences can be achieved more effectively through co-hosted styles and personal narratives. With insights from recent studies, the chapter advocates for businesses to experiment with diverse content formats to enhance audience connection and retention.

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