B2B Growth

Are You Making These 8 Costly Content Mistakes?

24 snips
Oct 15, 2024
In under 20 minutes, the hosts tackle eight critical content mistakes that can derail lead generation. They highlight the danger of a one-size-fits-all strategy and emphasize the need for a tailored approach across various social media platforms. The discussion pushes for content diversity and originality, showcasing how different formats can boost engagement. Additionally, they stress the importance of thoughtful planning while maintaining flexibility, and the critical role of original research in effective content marketing.
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ADVICE

Social Media Strategy

  • Document your social media strategy and tailor it to each platform.
  • Don't treat TikTok, YouTube, and LinkedIn the same; leverage platform experts.
INSIGHT

YouTube as a Library

  • Some companies treat YouTube as a disorganized library, randomly posting videos.
  • This shows a lack of a cohesive YouTube strategy, even in large companies.
ADVICE

Content Diversification

  • Diversify content formats, like thumbnails and series, to boost creativity.
  • Don't overemphasize format over substance; prioritize quality content.
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