B2B Growth Make a Podcast People Love
Nov 26, 2024
Unlock the secrets to crafting video podcasts that captivate! Discover the essential elements that elevate your content's impact and learn how to skillfully balance different content types. Explore when to embrace controversy for engagement versus keeping it light. Plus, dive into the art of blending commentary and interviews for dynamic conversations. Tailor your strategies specifically for B2B audiences, focusing on both education and entertainment to create a content experience that resonates and keeps listeners coming back for more.
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B2B Content Nuances
- Content creators often focus on maximizing views.
- B2B content requires a more nuanced approach, considering the specific purpose and target audience.
Intentional Content Creation
- Define clear goals for each piece of content, considering stakeholders' input.
- Adjust content strategy per piece, considering format, tone, and desired outcome.
Format Flexibility
- Experiment with co-hosted commentary, interviews, and conversations.
- Choose the format that best serves the message and target audience.