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B2B Growth
5 PERFECT Examples of B2B Content
Nov 19, 2024
Discover how leading B2B brands are reshaping content marketing with innovative strategies. One brand leverages industry news to build authority and engage audiences. Learn how a product can steal the show in an entertaining narrative. Explore the secrets of scripting powerful videos that stand out on crowded platforms. Plus, uncover the impact of personal branding on LinkedIn, driving reach and credibility. These insights are essential for leveling up your content strategy.
25:30
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Quick takeaways
- Recorded Future's commitment to daily brand journalism substantially enhances audience engagement and builds authority in the cybersecurity domain.
- Lavender creatively integrates its product into an entertaining competition format, effectively showcasing its features while maintaining viewer engagement and high production quality.
Deep dives
The Impact of Brand Journalism in Cybersecurity
One of the key insights revolves around the effectiveness of brand journalism, particularly exemplified by Recorded Future, a cybersecurity company that has embraced a proactive content strategy. They produce a daily newsletter covering critical cybersecurity news, including breaches and ransomware, showcasing a substantial commitment to continuous content creation. Their high-quality content not only drives audience engagement but may also contribute to their impressive valuation following acquisition by MasterCard. Remarkably, with only a small team dedicated to brand journalism, they achieved significant reach, including a promotional story that garnered 11 million impressions through a modest $300 ad spend, underscoring the importance of investing strategically in content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode