Electronic Arts' ILLEGAL Marketing Campaign

Dive into the world of bizarre marketing with tales of Electronic Arts' audacious promotion for The Godfather II. Discover the shocking decision to send journalists press kits designed like cigar boxes, featuring actual brass knuckles. Uncover the challenges faced, from ballooning costs to legal pitfalls. This provocative campaign serves as a cautionary tale about the risks of controversial marketing strategies and the potential backlash that can follow.