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4min chapter
Electronic Arts' ILLEGAL Marketing Campaign
B2B Growth
Electronic Arts' Bizarre Marketing Strategy: From Games to Arms Deals
This chapter delves into Electronic Arts' provocative marketing strategies for The Godfather 2, including the infamous brass knuckles sent to journalists. It also discusses the challenges the company encountered during development, including rising costs, legal issues, and adapting to a changing gaming environment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode