This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

• Identifying your “one word” to own and dominate a category on LinkedIn.
• Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
• A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

• (00:00) - - Intro to Devin
• (06:27) - - How to Build Trust at Scale
• (12:20) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
• (14:32) - - Pick Your “One Word” to Guide Your Content Category
• (19:46) - - How to Narrow Your Audience
• (26:44) - - How to Pick Content Pillars & Topics
• (31:11) - - Outlining Your Production Process
• (33:05) - - How to Measure & Iterate LinkedIn Success
• (38:04) - - Using Company Pages vs Personal Pages
• (38:45) - - Communicating with Your CEO
• (39:57) - - How to Get Your Whole Team Involved in LinkedIn
• (40:38) - - Niching Down with Your “One Word”
• (42:07) - - Prioritizing Engagement on LinkedIn
• (43:18) - - Applying This Framework to Other Channels
• (43:34) - - Revising Your Voice and Tone
• (45:29) - - How to Pick Your “One Word” (Revisited)
• (47:34) - - Reach Versus Teach

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