This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

• Identifying your “one word” to own and dominate a category on LinkedIn.
• Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
• A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

• (00:00) - - Intro to Devin
• (06:11) - - How to Build Trust at Scale
• (12:04) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
• (14:16) - - Pick Your “One Word” to Guide Your Content Category
• (19:30) - - How to Narrow Your Audience
• (26:28) - - How to Pick Content Pillars & Topics
• (30:55) - - Outlining Your Production Process
• (32:49) - - How to Measure & Iterate LinkedIn Success
• (37:48) - - Using Company Pages vs Personal Pages
• (38:29) - - Communicating with Your CEO
• (39:41) - - How to Get Your Whole Team Involved in LinkedIn
• (40:22) - - Niching Down with Your “One Word”
• (41:51) - - Prioritizing Engagement on LinkedIn
• (43:02) - - Applying This Framework to Other Channels
• (43:18) - - Revising Your Voice and Tone
• (45:13) - - How to Pick Your “One Word” (Revisited)
• (47:18) - - Reach Versus Teach

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