This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.
Devin covers:
- Identifying your “one word” to own and dominate a category on LinkedIn.
- Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
- A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.
Timestamps
- (00:00) - - Intro to Devin
- (06:10) - - How to Build Trust at Scale
- (12:03) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
- (14:15) - - Pick Your “One Word” to Guide Your Content Category
- (19:29) - - How to Narrow Your Audience
- (26:52) - - How to Pick Content Pillars & Topics
- (31:19) - - Outlining Your Production Process
- (33:13) - - How to Measure & Iterate LinkedIn Success
- (38:12) - - Using Company Pages vs Personal Pages
- (38:53) - - Communicating with Your CEO
- (40:05) - - How to Get Your Whole Team Involved in LinkedIn
- (40:46) - - Niching Down with Your “One Word”
- (42:15) - - Prioritizing Engagement on LinkedIn
- (43:26) - - Applying This Framework to Other Channels
- (43:42) - - Revising Your Voice and Tone
- (45:37) - - How to Pick Your “One Word” (Revisited)
- (47:42) - - Reach Versus Teach
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