

428: Do The Opposite of Everyone Else! YouTube Strategy, How to Hire a Video Editor, and How AI Will Help You Go Faster w/ Ken McElroy
30 snips Jul 10, 2025
Ken McElroy, a real estate investor and CEO, shares how he leveraged YouTube to raise over a billion dollars and build a channel with 470,000 subscribers. He discusses key strategies for authentic content creation, the importance of effective communication, and the challenges of starting a successful YouTube channel. McElroy emphasizes the need for credibility in the influencer landscape and shares personal anecdotes on balancing authentic engagement with business growth. He also highlights the evolving nature of content creation, urging creators to adapt and prioritize authenticity.
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Value Real Experience Over Hype
- Invest in real expertise and experience over flashy advice or hype.
- Follow those who have practical, proven success in your field, not just online presence.
Focus on Trust and Leverage
- Prioritize trust, leads, and leverage over viral fame on YouTube.
- Monetize YouTube revenue to support your team and reinvest back into the channel.
Comedy Classes Boost Presentation Skills
- Ken and his wife took stand-up comedy classes during the pandemic to improve their on-camera presence.
- This helped them become more natural and engaging content creators together.