

#557
Mentioned in 32 episodes
YouTube Secrets
Book • 2018
In 'YouTube Secrets,' Sean Cannell and Benji Travis draw on almost two decades of experience and interviews with over two hundred top creators to provide a step-by-step YouTube success playbook.
The book is structured around the '7 C's Framework': Courage, Clarity, Channel, Content, Community, Cash, and Consistency.
It offers practical advice on optimizing your YouTube channel, creating engaging content, building a community, monetizing your channel, and maintaining consistency.
The book is designed for both beginners and veterans looking to build a lucrative business and make a significant impact on YouTube.
The book is structured around the '7 C's Framework': Courage, Clarity, Channel, Content, Community, Cash, and Consistency.
It offers practical advice on optimizing your YouTube channel, creating engaging content, building a community, monetizing your channel, and maintaining consistency.
The book is designed for both beginners and veterans looking to build a lucrative business and make a significant impact on YouTube.
Mentioned by
Mentioned in 32 episodes
Recommended by 

as the number one best-selling YouTube strategy book.


Sean Cannell

81 snips
421: 7 New Social Media Trends YOU Need to Know Right Now /w Neil Patel
Mentioned by 

as a book co-authored by 

, offering insights into YouTube strategies.


Michael Stelzner


Sean Cannell

70 snips
YouTube Updates for 2025: What Marketers Need to Know
Offered as a free book to listeners, with additional resources included.

62 snips
376: 3 Social Media Trends YOU Need to Know for 2025!
Mentioned by 

as a book encapsulating a proven system for YouTube success, co-authored with Benji Travis.


Sean Cannell

49 snips
378: How to START a YouTube Channel in 2025: Beginners Guide to Growing From ZERO Subscribers!
Mentioned by 

during a discussion about AI and its impact on content creation.


Sean Cannell

39 snips
3 Social Media Trends You Need to Know for 2025
Mentioned by 

as a book offering strategies for creating successful YouTube videos.


Sean Cannell

37 snips
400: YouTube 2025 Algorithm Update: What's Separating Winners and Losers?
Offered to listeners for free (plus shipping) as a way to learn YouTube strategy.

37 snips
428: Do The Opposite of Everyone Else! YouTube Strategy, How to Hire a Video Editor, and How AI Will Help You Go Faster w/ Ken McElroy
Mentioned by 

at the end of the podcast as a resource to learn more about 

and his work on YouTube.


Jay Clouse


Sean Cannell

33 snips
#141: Sean Cannell – How YouTube is changing and what works in 2023
Mentioned by 

as a book he'll provide links to in the show notes.


Chris Do

31 snips
241 - Creating Impactful Content — with Sean Cannell
Mentioned by 

as a self-published book he co-authored with Benji.


Sean Cannell

31 snips
413: This is What Happens When You Go ALL IN on YouTube (Real Results)
Mentioned by 

as a resource for learning how to grow a YouTube channel.


Sean Cannell

27 snips
401: This YouTube Advice Will DESTROY Your Growth
Mentioned by 

as a book that provides a proven blueprint to help people grow their YouTube channel.


Sean Cannell

25 snips
375: 10 Tips for Better YouTube Titles (Most Get This Wrong)
Mentioned by 

during a discussion about AI and its impact on content creation.


Sean Cannell

25 snips
3 Social Media Trends You Need to Know for 2025
Mentioned by 

as books every YouTuber should read.


Sean Cannell

24 snips
415: This YouTube Strategy Works… Even If You’re Not Getting VIEWS.
Offered to listeners for free, asking only that they cover the shipping costs.

22 snips
420: Not Getting Views? You Might Be in YouTube Jail...
Mentioned by 

as a book he wrote about YouTube.


Chris Do

21 snips
221 - Making sense of YouTube — with Benji Travis and Tom Ross
Available for free at ytsecrets.com, detailing how to grow a YouTube channel.

19 snips
416: How She Replaced Her 9-5 Using YouTube (After 30!)
Mentioned by 

as his book for growing a successful YouTube channel.


Sean Cannell

16 snips
374: YouTube is Changing... Let's Talk About It.
Mentioned by 

as the number one best-selling YouTube strategy book.


Sean Cannell

16 snips
390: How I Get FREE Leads From YouTube (New 2025 Strategy)


Sean Cannell

13 snips
399: Smart Creators COPY First (The Imitation Paradox Explained)