Social Media Marketing Podcast The Death of Organic Reach: What Works Right Now
109 snips
Dec 25, 2025 
Mari Smith, a leading Facebook marketing expert, and Sean Cannell, a YouTube specialist and CEO of Think Media, delve into why organic reach has plummeted. They discuss how interest-based algorithms are changing the game for visibility on social platforms. Optimizing content for retention and experimenting with new features are crucial strategies. Mari shares a success story of a client thriving with diverse content types, while Sean emphasizes the need for businesses to adapt and focus on meaningful engagement rather than just views.
AI Snips
Chapters
Books
Transcript
Episode notes
Dog Trainer’s Meta Reinvention
- Mari shared a VIP client, Lispeth, a Norwegian dog trainer who moved from in-person to online and used varied Meta formats to grow.
- She mixed lives, short-form clips, stories, groups and ads while continually experimenting with formats.
Make Every Second Count
- Architect every detail of a video: packaging, hook, scripting, and retention editing to make each second count.
- Trim fluff and deliver one audience, one problem, one clear promise to boost ROI and breakout performance.
Optimize For Retention
- Optimize for retention and watch time across platforms; higher retention drives algorithmic reach.
- Monitor retention graphs and rework content when viewership drops steeply in the first seconds.
