Social Media Marketing Podcast

Chris Orzechowski, an email marketing strategist and author, shares insights on revolutionizing your email approach. He emphasizes the importance of segmentation for boosting revenue and creating a more engaged audience. Discover how to identify ideal customers, use trigger links for personalized automation, and craft compelling stories that resonate. Chris also highlights strategies for gathering customer insights and simplifying email sequences. Tune in to learn how to transform your email marketing from generic to targeted and effective!

In this engaging discussion, guest Eden Hazan, a content strategist and co-founder of Social Drop, dives into the art of creating captivating short-form videos. He highlights why these videos matter in today's social media landscape, emphasizing emotional connection and authentic engagement. Eden shares his journey from saving a family pizza business to shaping successful content strategies. He outlines essential techniques such as effective hooks, attention-grabbing transitions, and a streamlined shooting workflow, encouraging creators to experiment and learn.

Mike Yanda, a TikTok strategist and creator, shares insights on skyrocketing your TikTok presence. He explains '200-view jail' and how to escape it by mastering the algorithm. Mike emphasizes TikTok's casual nature for creators and busts myths about its audience age. He discusses the importance of crafting topical content for viral potential and the value of focused niches. With actionable tips on video remakes and harnessing powerful hooks, Mike provides a roadmap for consistent audience growth and business results.

Join Karen Nelson, a paid media expert and founder of Karen Nelson Digital, as she dives into the power of Pinterest ads to boost B2C sales. Discover why Pinterest is an underappreciated platform with unique user intent and potential for high returns. Karen shares insights on targeting strategies, visual search capabilities, and how to create authentic content that resonates. Learn about the ideal ad formats and the importance of understanding consumer behavior on Pinterest for effective marketing campaigns.

In this engaging discussion, Amy Landino, a business coach, author, and YouTube creator, shares her journey from casual creator to expert. She explains how long-form video strategically builds authority and stands out from short content. Amy introduces her Four P's framework, focusing on aligning your content with your audience’s needs and using enticing titles. She shares the concept of ‘broccoli in the cake’ for framing valuable content and offers practical tips on crafting thumbnails to boost engagement. A must-listen for aspiring thought leaders!

In this discussion, Goldie Chan, founder of Warm Robots and LinkedIn instructor, explores the crucial role of personal branding for marketers and entrepreneurs. She outlines a framework for clarity, emphasizing brand keywords and pillars. Goldie highlights the importance of community and consistency in building trust, and she contrasts confidence with ego in networking. Listeners learn to find their core 'why' and how actions like daily affirmations can open new opportunities. Goldie's insights are practical and geared towards fostering authentic, impactful online presences.

Join Richard Shotton, a behavioral science author and consultant, as he unveils the secrets of improving conversions through psychology. Discover how cognitive biases like social proof influence buying decisions and why higher prices can elevate perceived quality. Learn about clever strategies like decoy pricing to nudge customers toward annual subscriptions and how breaking prices into smaller units enhances perceived value. Richard also shares insights on the importance of making effort visible and how admitting flaws can actually strengthen a brand's image.

In this engaging discussion, Jessica Best, an email marketing strategist and founder of Better Ave, shares her expertise on automating email marketing. She explains how to move beyond basic broadcasts to create targeted, revenue-driven campaigns. Jessica highlights the effectiveness of welcome series, sales automation, and customer satisfaction surveys, revealing how these strategies can drive action and improve relationships. She also dives into using data for personalization and the role of AI in optimizing email outreach.

Michael Stelzner, founder of Social Media Examiner and AI marketing expert, dives into the latest findings from a new study showing that 60% of marketers now use AI daily. He discusses the misconception about AI and job displacement, revealing most see it as an opportunity rather than a threat. The conversation highlights the surge in AI adoption, the biggest challenge of mastering AI, and marketers' desire to learn prompting techniques. They also explore which AI platforms are gaining traction, with Google Gemini making surprising leaps.

Georgiana Laudi, co-author of "Forget the Funnel" and co-founder of a consultancy for B2B SaaS founders, discusses the power of customer-led growth. She emphasizes starting with qualitative research to avoid errant marketing strategies and highlights the importance of understanding customer motivations through targeted interviews. Georgiana shares case studies illustrating how mapping customer experiences can double conversion rates. She offers actionable insights on prioritizing messaging and refining onboarding to create sustainable, predictable revenue.