Social Media Marketing Podcast

Lucas O'Keefe, an Instagram strategist, reveals powerful tactics for building a meaningful following. He introduces the 'GROWS' method to create relatable and educational content that fosters trust. Lucas emphasizes the importance of blending humor and pop culture while staying timely with your posts. He shares insights on adapting to the evolving world of AI in marketing and highlights five essential content types to engage audiences. The conversation wraps up with practical strategies for connecting with followers and boosting community interaction.

Pat Flynn, host of the Smart Passive Income podcast and author of several books, including Lean Learning, shares valuable insights on mastering new skills in marketing. He discusses strategies to navigate information overload and the importance of focused learning. Flynn introduces the concept of micro mastery—breaking down complex topics for effective learning—and explores how AI can enhance creativity and productivity. He emphasizes actionable steps for personal development in today’s fast-paced, information-rich world.

Brock Johnson, an Instagram strategist and marketing coach, shares his journey from Snapchat to Instagram success, detailing how daily reels transformed his business. He highlights the importance of creating shareable content over likes, outlining five effective post types that resonate with audiences. Brock emphasizes relatability and brevity in captions for deeper engagement. He also discusses leveraging controversial topics and AI tools to enhance creativity, ultimately guiding creators to optimize their content for greater reach and audience growth.

Melissa Laurie, from Oysterly Media, specializes in empowering businesses to leverage employee-generated video content. She discusses how brands can enhance trust and engagement through authentic videos created by employees. Laurie outlines a structured framework for implementing a video-first strategy, shares tips on crafting engaging openings, and emphasizes the importance of brand guidelines. She also highlights the significance of training employees in video production to foster creativity and promote culture within organizations.

Nikki Saunders, founder/CEO of Deeper Than The Brand, shares her expertise on leveraging Instagram Threads as a powerful marketing tool. She discusses how to maximize engagement using pinned comments and AI tools. Nikki delves into the unique opportunities Threads offers for sparking conversations and building community while comparing its functionalities with Instagram. Listeners will learn about optimizing content strategies, navigating video sharing, and the importance of tracking metrics to enhance visibility and audience engagement.

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Michaela Alexis.Guest: Michaela Alexis | Show Notes: socialmediaexaminer.com/664Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luria Petrucci, founder of Live Streaming Pros, is on a mission to help entrepreneurs create unforgettable video experiences. In this conversation, she shares how to craft emotional connections that transform viewers into loyal fans. Learn about the evolution of interactive live streaming and the essential role of quality audio and lighting in video production. Luria emphasizes the importance of intentional communication and provides practical tips for enhancing viewer engagement, ultimately driving conversions and building brand loyalty.

In this engaging discussion, Michelle Gifford, Founder of Michelle Gifford Creative and host of Social Strategist, shares her expertise in Instagram Stories. She reveals how to craft an effective Stories strategy to enhance audience engagement and drive results. Key topics include using polls for interaction, the importance of personal storytelling, and the 'Instagram story reset' technique to increase direct messages. Michelle emphasizes connecting with followers through DMs and practical scheduling tips for busy content creators.

Tyler Tometich, a visual effects expert and creator, shares his journey from video production passion to overcoming personal struggles and thriving in social media. He reveals the secrets of using visual effects to supercharge short-form videos and enhance audience engagement. Discover the concept of 'hook stacking' to capture attention quickly and learn practical tools for elevating video quality. Tyler encourages businesses to embrace creative visual strategies to boost their marketing efforts and drive sales.

Join Pat Flynn, host of the Smart Passive Income podcast and author of 'Will It Fly' and 'Superfans,' as he shares his expertise on creating short-form video series for marketing. He emphasizes the power of storytelling in building audience engagement and reveals how a 60-day experiment can transform viewer relationships. Discover innovative methods to generate impactful video ideas using AI and learn the essentials of crafting compelling content that captures attention while maintaining a balance between creativity and efficiency.