Social Media Marketing Podcast

Mari Smith, a leading Facebook marketing expert, and Sean Cannell, a YouTube specialist and CEO of Think Media, delve into why organic reach has plummeted. They discuss how interest-based algorithms are changing the game for visibility on social platforms. Optimizing content for retention and experimenting with new features are crucial strategies. Mari shares a success story of a client thriving with diverse content types, while Sean emphasizes the need for businesses to adapt and focus on meaningful engagement rather than just views.

Tara Zirker, a leading Facebook ads strategist and consultant, dives into the latest shifts in Meta's AI-driven Andromeda algorithm. She explains why many advertisers are feeling the pinch of wasted spend and the necessity of adapting strategies accordingly. Tara highlights the power of creative diversity in ads, sharing tips on how to leverage dynamic creatives and utilize AI tools for better performance. With real-world examples, including a stunning case of cutting costs dramatically, she outlines the future of Facebook advertising and crucial skills marketers need to thrive.

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Orzechowski, an email marketing strategist and author, shares insights on revolutionizing your email approach. He emphasizes the importance of segmentation for boosting revenue and creating a more engaged audience. Discover how to identify ideal customers, use trigger links for personalized automation, and craft compelling stories that resonate. Chris also highlights strategies for gathering customer insights and simplifying email sequences. Tune in to learn how to transform your email marketing from generic to targeted and effective!

In this engaging discussion, guest Eden Hazan, a content strategist and co-founder of Social Drop, dives into the art of creating captivating short-form videos. He highlights why these videos matter in today's social media landscape, emphasizing emotional connection and authentic engagement. Eden shares his journey from saving a family pizza business to shaping successful content strategies. He outlines essential techniques such as effective hooks, attention-grabbing transitions, and a streamlined shooting workflow, encouraging creators to experiment and learn.

Mike Yanda, a TikTok strategist and creator, shares insights on skyrocketing your TikTok presence. He explains '200-view jail' and how to escape it by mastering the algorithm. Mike emphasizes TikTok's casual nature for creators and busts myths about its audience age. He discusses the importance of crafting topical content for viral potential and the value of focused niches. With actionable tips on video remakes and harnessing powerful hooks, Mike provides a roadmap for consistent audience growth and business results.

Join Karen Nelson, a paid media expert and founder of Karen Nelson Digital, as she dives into the power of Pinterest ads to boost B2C sales. Discover why Pinterest is an underappreciated platform with unique user intent and potential for high returns. Karen shares insights on targeting strategies, visual search capabilities, and how to create authentic content that resonates. Learn about the ideal ad formats and the importance of understanding consumer behavior on Pinterest for effective marketing campaigns.

In this engaging discussion, Amy Landino, a business coach, author, and YouTube creator, shares her journey from casual creator to expert. She explains how long-form video strategically builds authority and stands out from short content. Amy introduces her Four P's framework, focusing on aligning your content with your audience’s needs and using enticing titles. She shares the concept of ‘broccoli in the cake’ for framing valuable content and offers practical tips on crafting thumbnails to boost engagement. A must-listen for aspiring thought leaders!

In this discussion, Goldie Chan, founder of Warm Robots and LinkedIn instructor, explores the crucial role of personal branding for marketers and entrepreneurs. She outlines a framework for clarity, emphasizing brand keywords and pillars. Goldie highlights the importance of community and consistency in building trust, and she contrasts confidence with ego in networking. Listeners learn to find their core 'why' and how actions like daily affirmations can open new opportunities. Goldie's insights are practical and geared towards fostering authentic, impactful online presences.

Join Richard Shotton, a behavioral science author and consultant, as he unveils the secrets of improving conversions through psychology. Discover how cognitive biases like social proof influence buying decisions and why higher prices can elevate perceived quality. Learn about clever strategies like decoy pricing to nudge customers toward annual subscriptions and how breaking prices into smaller units enhances perceived value. Richard also shares insights on the importance of making effort visible and how admitting flaws can actually strengthen a brand's image.