Social Media Marketing Podcast

Join Karen Nelson, a paid media expert and founder of Karen Nelson Digital, as she dives into the power of Pinterest ads to boost B2C sales. Discover why Pinterest is an underappreciated platform with unique user intent and potential for high returns. Karen shares insights on targeting strategies, visual search capabilities, and how to create authentic content that resonates. Learn about the ideal ad formats and the importance of understanding consumer behavior on Pinterest for effective marketing campaigns.

In this engaging discussion, Amy Landino, a business coach, author, and YouTube creator, shares her journey from casual creator to expert. She explains how long-form video strategically builds authority and stands out from short content. Amy introduces her Four P's framework, focusing on aligning your content with your audience’s needs and using enticing titles. She shares the concept of ‘broccoli in the cake’ for framing valuable content and offers practical tips on crafting thumbnails to boost engagement. A must-listen for aspiring thought leaders!

In this discussion, Goldie Chan, founder of Warm Robots and LinkedIn instructor, explores the crucial role of personal branding for marketers and entrepreneurs. She outlines a framework for clarity, emphasizing brand keywords and pillars. Goldie highlights the importance of community and consistency in building trust, and she contrasts confidence with ego in networking. Listeners learn to find their core 'why' and how actions like daily affirmations can open new opportunities. Goldie's insights are practical and geared towards fostering authentic, impactful online presences.

Join Richard Shotton, a behavioral science author and consultant, as he unveils the secrets of improving conversions through psychology. Discover how cognitive biases like social proof influence buying decisions and why higher prices can elevate perceived quality. Learn about clever strategies like decoy pricing to nudge customers toward annual subscriptions and how breaking prices into smaller units enhances perceived value. Richard also shares insights on the importance of making effort visible and how admitting flaws can actually strengthen a brand's image.

In this engaging discussion, Jessica Best, an email marketing strategist and founder of Better Ave, shares her expertise on automating email marketing. She explains how to move beyond basic broadcasts to create targeted, revenue-driven campaigns. Jessica highlights the effectiveness of welcome series, sales automation, and customer satisfaction surveys, revealing how these strategies can drive action and improve relationships. She also dives into using data for personalization and the role of AI in optimizing email outreach.

Michael Stelzner, founder of Social Media Examiner and AI marketing expert, dives into the latest findings from a new study showing that 60% of marketers now use AI daily. He discusses the misconception about AI and job displacement, revealing most see it as an opportunity rather than a threat. The conversation highlights the surge in AI adoption, the biggest challenge of mastering AI, and marketers' desire to learn prompting techniques. They also explore which AI platforms are gaining traction, with Google Gemini making surprising leaps.

Georgiana Laudi, co-author of "Forget the Funnel" and co-founder of a consultancy for B2B SaaS founders, discusses the power of customer-led growth. She emphasizes starting with qualitative research to avoid errant marketing strategies and highlights the importance of understanding customer motivations through targeted interviews. Georgiana shares case studies illustrating how mapping customer experiences can double conversion rates. She offers actionable insights on prioritizing messaging and refining onboarding to create sustainable, predictable revenue.

Mandy McEwen, LinkedIn expert and founder of Luminetics, shares her secrets to generating qualified leads through strategic LinkedIn content. She reveals a case study where a single post drove $10K in pipeline in just eight days. Mandy emphasizes the importance of personal profiles over company pages and introduces her proven 80/20 post formula that highlights problems and solutions. Learn how to use AI for sourcing pain points, craft engaging posts, and effectively place calls-to-action for maximum impact.

Rand Fishkin, founder of SparkToro and co-founder of Moz, dives into the evolving landscape of marketing in a world dominated by zero-click interactions. He discusses how platforms prioritize keeping users on-site, shifting the focus from traditional clicks to influence. Rand advocates for returning to foundational marketing principles, highlighting the importance of creating compelling products and targeting broader audiences to enhance brand recall. He also addresses AI's role, emphasizing it as a productivity tool rather than a job threat, while offering actionable strategies for marketers.

In this engaging discussion, Michael Buzinski, a marketing strategist and host of the Buzzworthy Marketing Podcast, shares insights on transforming your services into profitable products. He elaborates on the importance of product-market fit and the mindset shift needed for success. Michael offers practical advice on crafting a single-focus offer that resonates with clients and discusses the bow-tie funnel for onboarding, highlighting quick wins. Discover how to align your core values with ideal clients to pave the way for sustainable revenue.