Social Media Marketing Podcast

Join Richard Shotton, a behavioral science author and consultant, as he unveils the secrets of improving conversions through psychology. Discover how cognitive biases like social proof influence buying decisions and why higher prices can elevate perceived quality. Learn about clever strategies like decoy pricing to nudge customers toward annual subscriptions and how breaking prices into smaller units enhances perceived value. Richard also shares insights on the importance of making effort visible and how admitting flaws can actually strengthen a brand's image.

In this engaging discussion, Jessica Best, an email marketing strategist and founder of Better Ave, shares her expertise on automating email marketing. She explains how to move beyond basic broadcasts to create targeted, revenue-driven campaigns. Jessica highlights the effectiveness of welcome series, sales automation, and customer satisfaction surveys, revealing how these strategies can drive action and improve relationships. She also dives into using data for personalization and the role of AI in optimizing email outreach.

Michael Stelzner, founder of Social Media Examiner and AI marketing expert, dives into the latest findings from a new study showing that 60% of marketers now use AI daily. He discusses the misconception about AI and job displacement, revealing most see it as an opportunity rather than a threat. The conversation highlights the surge in AI adoption, the biggest challenge of mastering AI, and marketers' desire to learn prompting techniques. They also explore which AI platforms are gaining traction, with Google Gemini making surprising leaps.

Georgiana Laudi, co-author of "Forget the Funnel" and co-founder of a consultancy for B2B SaaS founders, discusses the power of customer-led growth. She emphasizes starting with qualitative research to avoid errant marketing strategies and highlights the importance of understanding customer motivations through targeted interviews. Georgiana shares case studies illustrating how mapping customer experiences can double conversion rates. She offers actionable insights on prioritizing messaging and refining onboarding to create sustainable, predictable revenue.

Mandy McEwen, LinkedIn expert and founder of Luminetics, shares her secrets to generating qualified leads through strategic LinkedIn content. She reveals a case study where a single post drove $10K in pipeline in just eight days. Mandy emphasizes the importance of personal profiles over company pages and introduces her proven 80/20 post formula that highlights problems and solutions. Learn how to use AI for sourcing pain points, craft engaging posts, and effectively place calls-to-action for maximum impact.

Rand Fishkin, founder of SparkToro and co-founder of Moz, dives into the evolving landscape of marketing in a world dominated by zero-click interactions. He discusses how platforms prioritize keeping users on-site, shifting the focus from traditional clicks to influence. Rand advocates for returning to foundational marketing principles, highlighting the importance of creating compelling products and targeting broader audiences to enhance brand recall. He also addresses AI's role, emphasizing it as a productivity tool rather than a job threat, while offering actionable strategies for marketers.

In this engaging discussion, Michael Buzinski, a marketing strategist and host of the Buzzworthy Marketing Podcast, shares insights on transforming your services into profitable products. He elaborates on the importance of product-market fit and the mindset shift needed for success. Michael offers practical advice on crafting a single-focus offer that resonates with clients and discusses the bow-tie funnel for onboarding, highlighting quick wins. Discover how to align your core values with ideal clients to pave the way for sustainable revenue.

Gus Bhandal, a LinkedIn marketing strategist and founder of MGuru, reveals powerful insights into mastering LinkedIn content strategy. Discover how authentic storytelling enhances visibility and builds relationships. He uses musical metaphors to advocate for a diverse content mix that resonates with different audiences. Learn about optimizing your profile to balance professionalism and personality. Gus also discusses the evolution of marketing strategies and the art of 'soft selling' through testimonials to bolster growth.

In this engaging discussion, Britney Crosson, the founder of Fun Love Media and a short-form video expert, shares her insights on creating shareable video content. She emphasizes the importance of compelling hooks and relatable storytelling to capture audience attention. Britney also provides practical tips on recording and preparing content, urging creators to embrace imperfection. The conversation highlights how to connect with viewers, adapt to trends, and ultimately boost engagement and visibility in the ever-evolving landscape of social media.

Jackie Hermes, founder of Accelity and host of the Art of Entrepreneurship, dives deep into the art of positioning strategy. She discusses how a well-aligned messaging strategy connects businesses with their audience, preventing marketing campaigns from falling flat. Hermes shares her journey in B2B marketing, stressing the importance of understanding customer needs and building trust. She also highlights innovative interview techniques for gathering insights and the role of AI tools in analyzing qualitative data, ensuring brands can adapt and thrive.