Social Media Marketing Podcast

Mari Smith, Facebook and social media marketing expert, speaker, and author who helps small and medium businesses with organic marketing. She discusses Facebook’s new link-posting limits and practical workarounds to drive traffic off-platform. They explore whether Meta Verified is worth it, Meta’s $2B Manus acquisition and agentic AI, and new professional audio and creator tools from Meta.

Melanie Deziel, creative systems architect and content strategist, shares a framework for cultivating creativity by separating idea generation and evaluation. She explores psychological safety, when to use divergent versus convergent thinking, how AI frees creative brainspace, practical idea-submission methods, and ways to sell and protect bold ideas.

Marcus Sheridan, an author and content marketing expert known for "They Ask, You Answer," dives deep into how businesses can thrive in an AI-dominated landscape. He emphasizes that appearing in AI recommendations is crucial, as traditional search results evolve. Trust signals like online content, customer reviews, and industry awards are vital for AI to favor a business. Marcus also highlights the importance of transparency in pricing and suggests optimally structuring content for better AI visibility. Get ready to optimize and adapt before it’s too late!

Brittany Hodak, a customer experience expert and author of Creating Superfans, shares her journey from mascot to advocate for customer loyalty. She discusses how memorable experiences can turn one-time buyers into lifelong fans. Brittany reveals her SUPER framework, emphasizing the importance of connecting brand stories with customer narratives. She also highlights innovative personalization strategies and the impact of thoughtful design on customer satisfaction. Discover how small gestures can create strong customer bonds and elevate your brand!

In this episode, Pat Flynn, a renowned entrepreneur and creator of popular YouTube channels, teams up with Brock Johnson, an Instagram strategist and founder of Instaclub Hub. They dive into the potent world of short-form video, discussing how to effectively hook viewers with entertaining content. Pat emphasizes the importance of consistent posting and storytelling, while Brock shares insights on crafting engaging Reels. Together, they explore unique strategies like saving hooks and repurposing content to keep creators ahead in an ever-evolving landscape.

Roger Wakefield, an online tradesperson and plumbing influencer, shares his journey from marketing setbacks to video success. He reveals how his frequent YouTube uploads transformed his business and increased audience connection. Wakefield discusses the importance of trust in video, effective content formats, and using AI for brainstorming. With practical on-camera tips and a focus on long-form content, he provides insight into gaining sponsorships and improving domain authority. His experiences highlight the power of authentic engagement through video.

Mari Smith, a leading Facebook marketing expert, and Sean Cannell, a YouTube specialist and CEO of Think Media, delve into why organic reach has plummeted. They discuss how interest-based algorithms are changing the game for visibility on social platforms. Optimizing content for retention and experimenting with new features are crucial strategies. Mari shares a success story of a client thriving with diverse content types, while Sean emphasizes the need for businesses to adapt and focus on meaningful engagement rather than just views.

Tara Zirker, a leading Facebook ads strategist and consultant, dives into the latest shifts in Meta's AI-driven Andromeda algorithm. She explains why many advertisers are feeling the pinch of wasted spend and the necessity of adapting strategies accordingly. Tara highlights the power of creative diversity in ads, sharing tips on how to leverage dynamic creatives and utilize AI tools for better performance. With real-world examples, including a stunning case of cutting costs dramatically, she outlines the future of Facebook advertising and crucial skills marketers need to thrive.

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Orzechowski, an email marketing strategist and author, shares insights on revolutionizing your email approach. He emphasizes the importance of segmentation for boosting revenue and creating a more engaged audience. Discover how to identify ideal customers, use trigger links for personalized automation, and craft compelling stories that resonate. Chris also highlights strategies for gathering customer insights and simplifying email sequences. Tune in to learn how to transform your email marketing from generic to targeted and effective!