Social Media Marketing Podcast

Mandy McEwen, LinkedIn expert and founder of Luminetics, shares her secrets to generating qualified leads through strategic LinkedIn content. She reveals a case study where a single post drove $10K in pipeline in just eight days. Mandy emphasizes the importance of personal profiles over company pages and introduces her proven 80/20 post formula that highlights problems and solutions. Learn how to use AI for sourcing pain points, craft engaging posts, and effectively place calls-to-action for maximum impact.

Rand Fishkin, founder of SparkToro and co-founder of Moz, dives into the evolving landscape of marketing in a world dominated by zero-click interactions. He discusses how platforms prioritize keeping users on-site, shifting the focus from traditional clicks to influence. Rand advocates for returning to foundational marketing principles, highlighting the importance of creating compelling products and targeting broader audiences to enhance brand recall. He also addresses AI's role, emphasizing it as a productivity tool rather than a job threat, while offering actionable strategies for marketers.

In this engaging discussion, Michael Buzinski, a marketing strategist and host of the Buzzworthy Marketing Podcast, shares insights on transforming your services into profitable products. He elaborates on the importance of product-market fit and the mindset shift needed for success. Michael offers practical advice on crafting a single-focus offer that resonates with clients and discusses the bow-tie funnel for onboarding, highlighting quick wins. Discover how to align your core values with ideal clients to pave the way for sustainable revenue.

Gus Bhandal, a LinkedIn marketing strategist and founder of MGuru, reveals powerful insights into mastering LinkedIn content strategy. Discover how authentic storytelling enhances visibility and builds relationships. He uses musical metaphors to advocate for a diverse content mix that resonates with different audiences. Learn about optimizing your profile to balance professionalism and personality. Gus also discusses the evolution of marketing strategies and the art of 'soft selling' through testimonials to bolster growth.

In this engaging discussion, Britney Crosson, the founder of Fun Love Media and a short-form video expert, shares her insights on creating shareable video content. She emphasizes the importance of compelling hooks and relatable storytelling to capture audience attention. Britney also provides practical tips on recording and preparing content, urging creators to embrace imperfection. The conversation highlights how to connect with viewers, adapt to trends, and ultimately boost engagement and visibility in the ever-evolving landscape of social media.

Jackie Hermes, founder of Accelity and host of the Art of Entrepreneurship, dives deep into the art of positioning strategy. She discusses how a well-aligned messaging strategy connects businesses with their audience, preventing marketing campaigns from falling flat. Hermes shares her journey in B2B marketing, stressing the importance of understanding customer needs and building trust. She also highlights innovative interview techniques for gathering insights and the role of AI tools in analyzing qualitative data, ensuring brands can adapt and thrive.

Aleric Heck, author of 'Video Authority' and founder of Ad Outreach, shares insights on how to transform video content into a powerful lead generation tool. He discusses the ceiling many face with organic videos and introduces a three-part video ad framework that optimizes storytelling and conversion psychology. Aleric explains the role of AI in crafting engaging ads and highlights the importance of product integration in educational content. Listeners learn innovative techniques for maximizing viewer engagement and boosting conversions.

Talia Wolf, a conversion rate optimization strategist and founder of GetUplift, dives into the transformative power of emotional targeting in marketing. She shares insights from her book, emphasizing how emotions drive consumer decisions. Talia discusses practical methods to align marketing strategies with customer emotions, including the importance of using real customer language. She also highlights the need for emotional audits to refine approaches and boost engagement. Tune in for strategies that promise to turn your marketing into a heart-winning success!

Scott Murray, author of 'Undeniably Human Content,' brings his expertise as a content strategist to discuss why content often fails to connect with audiences. He highlights the importance of humanization in marketing, advocating for authentic storytelling over superficial tactics. The conversation covers the shift from one-way communication to engaging two-way interactions, emphasizing community building on social media. Scott also shares insights on adapting company culture for better audience understanding and creating emotionally resonant content.

In this engaging discussion, Alex Cattoni, a marketing strategist and founder of Copy Posse, explores the crucial importance of trust in today's skeptical market. She shares three key principles for building lasting trust: prioritizing context, embracing authentic conversations over automation, and focusing on transformative value. Alex highlights the power of personal connections in marketing, emphasizing authentic engagement and transparency as vital strategies for fostering loyalty. Tune in for practical insights to elevate your marketing approach!