Social Media Marketing Podcast

Katelyn Bourgoin, a buyer psychologist and founder of Why We Buy, shares insights on making products essential through advanced messaging strategies. She emphasizes the need to address real customer pain points instead of relying on demographics. Katelyn discusses the significance of thorough research in understanding consumer needs and suggests using compelling messaging that highlights positive solutions. Real-world examples from brands like Snickers and Nike illustrate how effective communication can deepen customer connections and enhance marketing success.

Louise Brogan, author of 'Raise Your Visibility on LinkedIn' and founder of a LinkedIn video strategy agency, shares her expertise on establishing authority through video. She discusses the PREP framework for engaging content, emphasizing authentic storytelling and the power of analytics. Key tips for recording high-quality videos and using AI tools for editing are also revealed. Brogan highlights the importance of compelling text and transcripts for maximizing audience engagement, while exploring new video features that can enhance visibility and foster connections.

Elizabeth Marberry, an Instagram marketing strategist and host of the Strutt It Podcast, shares her expertise on attracting quality leads and boosting sales through effective Instagram practices. She discusses the journey from being a dancer to mastering social media marketing, emphasizing the importance of a well-optimized profile. Elizabeth reveals strategies for crafting engaging posts, increasing interactions, and utilizing automation tools. Listeners also learn about a successful case study of a luxury jewelry store leveraging Instagram to thrive without a physical location.

Lucas O'Keefe, an Instagram strategist, reveals powerful tactics for building a meaningful following. He introduces the 'GROWS' method to create relatable and educational content that fosters trust. Lucas emphasizes the importance of blending humor and pop culture while staying timely with your posts. He shares insights on adapting to the evolving world of AI in marketing and highlights five essential content types to engage audiences. The conversation wraps up with practical strategies for connecting with followers and boosting community interaction.

Pat Flynn, host of the Smart Passive Income podcast and author of several books, including Lean Learning, shares valuable insights on mastering new skills in marketing. He discusses strategies to navigate information overload and the importance of focused learning. Flynn introduces the concept of micro mastery—breaking down complex topics for effective learning—and explores how AI can enhance creativity and productivity. He emphasizes actionable steps for personal development in today’s fast-paced, information-rich world.

Brock Johnson, an Instagram strategist and marketing coach, shares his journey from Snapchat to Instagram success, detailing how daily reels transformed his business. He highlights the importance of creating shareable content over likes, outlining five effective post types that resonate with audiences. Brock emphasizes relatability and brevity in captions for deeper engagement. He also discusses leveraging controversial topics and AI tools to enhance creativity, ultimately guiding creators to optimize their content for greater reach and audience growth.

Melissa Laurie, from Oysterly Media, specializes in empowering businesses to leverage employee-generated video content. She discusses how brands can enhance trust and engagement through authentic videos created by employees. Laurie outlines a structured framework for implementing a video-first strategy, shares tips on crafting engaging openings, and emphasizes the importance of brand guidelines. She also highlights the significance of training employees in video production to foster creativity and promote culture within organizations.

Nikki Saunders, founder/CEO of Deeper Than The Brand, shares her expertise on leveraging Instagram Threads as a powerful marketing tool. She discusses how to maximize engagement using pinned comments and AI tools. Nikki delves into the unique opportunities Threads offers for sparking conversations and building community while comparing its functionalities with Instagram. Listeners will learn about optimizing content strategies, navigating video sharing, and the importance of tracking metrics to enhance visibility and audience engagement.

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Michaela Alexis.Guest: Michaela Alexis | Show Notes: socialmediaexaminer.com/664Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luria Petrucci, founder of Live Streaming Pros, is on a mission to help entrepreneurs create unforgettable video experiences. In this conversation, she shares how to craft emotional connections that transform viewers into loyal fans. Learn about the evolution of interactive live streaming and the essential role of quality audio and lighting in video production. Luria emphasizes the importance of intentional communication and provides practical tips for enhancing viewer engagement, ultimately driving conversions and building brand loyalty.