
Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Latest episodes

71 snips
Apr 17, 2025 • 43min
Instagram Stories Strategy for 2025
In this engaging discussion, Michelle Gifford, Founder of Michelle Gifford Creative and host of Social Strategist, shares her expertise in Instagram Stories. She reveals how to craft an effective Stories strategy to enhance audience engagement and drive results. Key topics include using polls for interaction, the importance of personal storytelling, and the 'Instagram story reset' technique to increase direct messages. Michelle emphasizes connecting with followers through DMs and practical scheduling tips for busy content creators.

38 snips
Apr 10, 2025 • 45min
Short-Form Video Visual Effects: The Key to More Views and Sales
Tyler Tometich, a visual effects expert and creator, shares his journey from video production passion to overcoming personal struggles and thriving in social media. He reveals the secrets of using visual effects to supercharge short-form videos and enhance audience engagement. Discover the concept of 'hook stacking' to capture attention quickly and learn practical tools for elevating video quality. Tyler encourages businesses to embrace creative visual strategies to boost their marketing efforts and drive sales.

33 snips
Apr 3, 2025 • 43min
How to Create a Short-Form Video Series
Join Pat Flynn, host of the Smart Passive Income podcast and author of 'Will It Fly' and 'Superfans,' as he shares his expertise on creating short-form video series for marketing. He emphasizes the power of storytelling in building audience engagement and reveals how a 60-day experiment can transform viewer relationships. Discover innovative methods to generate impactful video ideas using AI and learn the essentials of crafting compelling content that captures attention while maintaining a balance between creativity and efficiency.

78 snips
Mar 27, 2025 • 41min
How to Use Disruptive Storytelling to Thrive as a Marketer
Mark Schaefer, a futurist and marketing expert known for his books like "Marketing Rebellion," discusses the transformative power of disruptive storytelling in today’s marketing landscape. He emphasizes the need for emotional connection over formulaic strategies, sharing compelling case studies like ELF Cosmetics. Mark advocates for innovation in marketing, encouraging experimentation and pilot programs to break corporate barriers. He also highlights unique engagement tactics, like augmented reality in narratives, to create authentic consumer experiences.

87 snips
Mar 20, 2025 • 43min
Telling Stories That Convert: How to Increase Your Leads and Sales
Dr. JJ Peterson, author of *Marketing Made Simple* and a marketing professor at Vanderbilt University, discusses the transformative power of storytelling in marketing. He explains how positioning customers as heroes and businesses as guides can enhance engagement. Dr. Peterson reveals the importance of understanding customer needs over sales goals and shares a compelling case study about a mattress company that revamped its strategy by focusing on storytelling. Tune in for insights on building trust, crafting impactful messages, and increasing conversions!

72 snips
Mar 13, 2025 • 45min
How to Succeed in Influencer Marketing in 2025
Justin Moore, Founder of Creator Wizard and expert in influencer marketing, shares his wealth of knowledge on thriving in the influencer landscape. He discusses the evolution of influencer marketing, the importance of authentic content, and strategic brand collaborations. Justin highlights ways to maximize ROI through diverse partnerships and effective budgeting. He also emphasizes the need for clear contractual agreements and fostering genuine relationships, along with exploring various compensation models that can enhance ongoing collaborations.

15 snips
Mar 8, 2025 • 14min
Conversing With the Future: My Mind-Blowing Experiment
What happens when you chat with an advanced AI? Dive into a fascinating conversation where technology meets social media marketing. Discover the playful and complex nature of communication in today's digital landscape. Experience the stunning human-like qualities of AI voice technology and explore the potential it holds for storytelling and connection. Plus, get insights on the future of marketing and the exciting opportunities at industry conferences. A thrilling peek into tomorrow's tech awaits!

61 snips
Mar 6, 2025 • 46min
Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth
Allie Bjerk, a demand generation strategist and host of the Start Tiny Show, shares her insights on crafting effective tiny offers. Discover how low-ticket digital products can engage buyers and drive consistent revenue. She emphasizes the value of understanding your audience's needs and creating compelling offers that resonate. Listeners will learn strategies for boosting sales conversions, optimizing marketing funnels with AI, and transitioning clients from affordable products to higher-value services. Allie’s advice is a treasure for entrepreneurs seeking growth.

12 snips
Feb 27, 2025 • 44min
Social Care: The Path to Happier Customers and Increased Sales
Join Brooke Sellas, Founder and CEO of B Squared Media, as she unveils the power of social care in transforming customer experiences. Discover how businesses can enhance engagement through proactive social listening and the innovative use of AI tools. Brooke emphasizes the need for genuine interactions over superficial content, explaining her 'care method' to foster loyalty. She also discusses navigating the complexities of ownership in social care roles within organizations, highlighting the impact of community and feedback on successful marketing strategies.

58 snips
Feb 20, 2025 • 47min
Using Neuro-Linguistic Programming for More Influence and Sales
Nikki Rausch, author of "Buying Signals" and founder of Sales Maven, dives into the power of neuro-linguistic programming (NLP) for enhancing marketing and sales strategies. She reveals how language shapes effective marketing messages and shares personal stories emphasizing the importance of rapport-building. Nikki discusses the contrasting 'toward' and 'away from' motivations, particularly in the context of AI, urging marketers to adapt their strategies. Tune in for insights on storytelling and understanding client motivations to drive success.
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