Social Media Marketing Podcast Building Trust in a Changing World: How to Make a Lasting Impact
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Jul 31, 2025 In this engaging discussion, Alex Cattoni, a marketing strategist and founder of Copy Posse, explores the crucial importance of trust in today's skeptical market. She shares three key principles for building lasting trust: prioritizing context, embracing authentic conversations over automation, and focusing on transformative value. Alex highlights the power of personal connections in marketing, emphasizing authentic engagement and transparency as vital strategies for fostering loyalty. Tune in for practical insights to elevate your marketing approach!
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Trust is Marketing's Currency
- Trust is the most powerful currency in marketing after attention.
- We are currently in a trust recession with skepticism at a 25-year high globally.
Personal Brand Builds Trust
- Those with established personal brands have an unfair advantage in today's trust-starved market.
- The messenger is often more important than the message because messages can be copied or faked.
Start from Distrust Mindset
- Assume no one trusts you by default; distrust is now the baseline.
- Focus first on convincing potential customers not to immediately discount you before trying to sell.