Social Media Marketing Podcast Maximize Your Instagram Growth: Getting More of The Right Followers
12 snips
Jun 5, 2025 
Lucas O'Keefe, an Instagram strategist, reveals powerful tactics for building a meaningful following. He introduces the 'GROWS' method to create relatable and educational content that fosters trust. Lucas emphasizes the importance of blending humor and pop culture while staying timely with your posts. He shares insights on adapting to the evolving world of AI in marketing and highlights five essential content types to engage audiences. The conversation wraps up with practical strategies for connecting with followers and boosting community interaction.
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Strategy Drives Instagram Follows
- Strategy is essential for Instagram growth because people are cautious about who they follow.
- A clear, consistent content plan builds trust and encourages follows.
Use Educational Guide Content
- Use guide content like how-to tutorials and step-by-step processes to educate your audience.
- Employ formats like reels and designed carousel posts to make educational content engaging and shareable.
Create Relatable, Human Content
- Create relatable content like memes and funny reels that show you understand your audience's struggles.
- This humanizes your brand and increases shareability and connection.